Psychology from the lens of a Software Engineer

What Neither the WHO nor the APA has officially classified the use of the internet and services on the internet as an addiction. But, excessive use of the internet can now be accepted as an addiction for several reasons Excessive internet usage follows the patterns of other behavioral addictions like cigarettes and gambling. Neuroimaging studies have shown that users with internet addiction have the same areas in their brains active as those with recognized behavioral and substance addictions ( link ) Another issue with the word internet addiction is that, despite our use of it to refer to a single type of addiction, it appears to contain numerous distinct addictions. The internet is merely a platform for other activities and services. It's important to keep in mind the different services that can cause an addiction Games Social Media Gambling Shopping Pornography I will mostly try to highlight the addictions related to Social Media, Shopping in this blog and maybe even touch base ...

What Psychology is a very effective technique that could be leveraged when selling online. We all believe that we are making rational decisions when making online purchases. But, this is not the case. There are a number of factors that come into play when we decide to buy something online. Most of these factors are called cognitive biases. When people receive and interpret information from their environment, they frequently make systemic errors in thought that have an impact on their decisions and judgments. This is called a Cognitive Bias that companies leverage to drive up their sales and their bottom line. Some of the most common Cognitive Biases in online shopping are - Social Proof It is the idea that we all tend to follow the crowd. Hence it is critical for online stores to show how much everyone loves their products. This is why e-commerce websites rely on testimonials, reviews, and ratings. Another type of social proof is social shares. The more people who share a prod...